WORLDIW

Being able to convey what your brand stands in a few words is crucial, says chief brand officer Noel Mack, hence its new platform ‘We Do Gym’. Gymshark […]

Elon Musk’s X, formerly known as Twitter, has lost so many big-name advertisers that it’s starting to look attractive—at least for smaller marketers focused more on luring new […]

European governments are pushing for action on the fast fashion, paving the way for a levies targeting firms whose business model, and marketing strategy, is based low-prices and […]

Editor’s note: Today, Vidhya Srinivasan spoke at the Cannes Lions Festival about AI and creativity. You can read edited excerpts from her remarks below. When we apply AI […]

Variety and Canva are hosting their joint Executive Interview Studio in Cannes, with conversations taking place from June 18 to June 20 at the Canva Villa. Tuesday’s studio […]

In the region, advertising, marketing and PR (22 per cent) emerged as the most appealing industry to fresh graduates from a career point of view, followed by IT, […]

Source: Shutterstock Is an obsession with creativity distracting marketers from what matters, namely product and price in the 4Ps? That was the argument made by Marketing Week columnist […]

White-label link building can transform your SEO strategy. It allows you to focus on other crucial parts of your digital marketing or an SEO agency. How?  You simply […]

DNO’s executive chairman urges all parties to work better on development plans in the Troll-Gjoa-Fram area

Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here. This week, Visa challenges the idea of prodigies, […]