Source: Shutterstock Is an obsession with creativity distracting marketers from what matters, namely product and price in the 4Ps? That was the argument made by Marketing Week columnist […]
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How white label link building services work in 2024
White-label link building can transform your SEO strategy. It allows you to focus on other crucial parts of your digital marketing or an SEO agency. How? You simply […]
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‘We need urgency’: Norwegian chief demands progress on field developments
DNO’s executive chairman urges all parties to work better on development plans in the Troll-Gjoa-Fram area
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Best Ads of the Week: Sports Direct’s nostalgic neighborhood & Powerade’s pinnacle push
Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here. This week, Visa challenges the idea of prodigies, […]
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Resy co-founder Gary Vaynerchuk on the ‘profound’ shift in advertising
Gary Vaynerchuk speaks onstage during Tribeca X on June 14, 2023 in New York City. Dave Kotinsky | Getty Images Entertainment | Getty Images Social media algorithms have […]
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Amazon Partners With Zeta Global Deliver Gen AI Marketing Automation
Hyper-personalized marketing drives both loyalty and conversion. getty Amazon and Zeta Global announced an advancement in generative AI (Gen AI) that will help scale applications using Amazon Web […]
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AI and ads, Google's two favorite things, take targeted marketing to creepy new heights
Generate-your-own-adventure ads and bespoke YouTube spots are just the beginning
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The 2024 Forbes World’s Most Influential CMOs List
The 12th annual Forbes World’s Most Influential CMOs list recognizes 50 chief marketers whose influence on brands and business around the world is outsized. By Seth Matlins, Managing […]