Analytics and reporting platforms take the guesswork out of digital marketing. By offering insights into your campaign performance and audience, these digital marketing platforms help you see what’s […]

Pitching Bitcoin to Gen Z requires a different tactical approach than other generations.

Barnstorming GLP-1 drugs have sent Eli Lilly and Novo Nordisk rocketing up the list of the most valuable pharma brands. | Barnstorming GLP-1 drugs have sent Eli Lilly […]

CMOs are struggling for respect and influence in the C-suite. At Cannes, The Drum’s Gordon Young gathered marketers Nick Primola of the Association of National Advertisers, Carmen True […]

Being able to convey what your brand stands in a few words is crucial, says chief brand officer Noel Mack, hence its new platform ‘We Do Gym’. Gymshark […]

Elon Musk’s X, formerly known as Twitter, has lost so many big-name advertisers that it’s starting to look attractive—at least for smaller marketers focused more on luring new […]

European governments are pushing for action on the fast fashion, paving the way for a levies targeting firms whose business model, and marketing strategy, is based low-prices and […]

Editor’s note: Today, Vidhya Srinivasan spoke at the Cannes Lions Festival about AI and creativity. You can read edited excerpts from her remarks below. When we apply AI […]

Variety and Canva are hosting their joint Executive Interview Studio in Cannes, with conversations taking place from June 18 to June 20 at the Canva Villa. Tuesday’s studio […]

In the region, advertising, marketing and PR (22 per cent) emerged as the most appealing industry to fresh graduates from a career point of view, followed by IT, […]