Compass Lexecon, specialising in economic intelligence, was commissioned by Amazon to study the perception of French people on the contributions of e-commerce to their overall shopping experience; as […]
E-COMMERCE
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Julie Bornstein’s New AI Start-Up Raises $50-Million Seed Round
Daydream, a new AI-based shopping platform from retail and e-commerce veteran Julie Bornstein, has raised $50 million in seed funding. Co-leading the round were Forerunner Ventures and Index […]
MARKETING
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Understanding ‘complexity’ of B2B buyers is key to growth
Source: Shutterstock The B2B sector offers the potential to drive growth across the entire economy, according to LinkedIn VP of marketing Minjae Ormes. Delivering a keynote address on […]
MARKETING
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Building brands is like a marriage
Source: Shutterstock Brands have a responsibility to use creativity effectively, which starts with co-owning the responsibility to devise great work with their agencies, argues AB InBev global CMO […]
MARKETING
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How Do Brands Tell Authentic Stories In The Age Of AI?
By C200 Member Katie Calhoun AI’s implications are particularly important for visual content. metamorworks/iStock As marketing and agency leaders gather at the annual Cannes Lions in the south […]
MARKETING
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Digital Marketing Platforms to Check Out in 2024
Analytics and reporting platforms take the guesswork out of digital marketing. By offering insights into your campaign performance and audience, these digital marketing platforms help you see what’s […]
MARKETING
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Marketing Bitcoin to Gen-Z
Pitching Bitcoin to Gen Z requires a different tactical approach than other generations.
MARKETING
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Lilly and Novo’s brand values soar as GLP-1 drugs raise their profiles
Barnstorming GLP-1 drugs have sent Eli Lilly and Novo Nordisk rocketing up the list of the most valuable pharma brands. | Barnstorming GLP-1 drugs have sent Eli Lilly […]
MARKETING
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How ‘The Great Marketing Makeover’ can help CMOs go from undervalued to influential
CMOs are struggling for respect and influence in the C-suite. At Cannes, The Drum’s Gordon Young gathered marketers Nick Primola of the Association of National Advertisers, Carmen True […]
MARKETING
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Gymshark on ‘simplifying’ its message with its new brand platform
Being able to convey what your brand stands in a few words is crucial, says chief brand officer Noel Mack, hence its new platform ‘We Do Gym’. Gymshark […]