Gymshark on ‘simplifying’ its message with its new brand platform

Being able to convey what your brand stands in a few words is crucial, says chief brand officer Noel Mack, hence its new platform ‘We Do Gym’.

Gymshark is looking to “simplify” its message as it launches its new brand platform ‘We Do Gym’.

The brand launched the platform today (18 June) with the aim of ensuring it is driving home its “obsession” with the gym and how it exists to serve that community.

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